Chennai: After a study of over 2000 home-grown Indian brand names, Albert Dali Naming Consultants has declared Sony Entertainment Television (SET) as the longest brand name in India. With 27 letters, and 10 syllables, SET towers above most Indian brands. Royal Challengers Bangalore came a close second with 25 letters. And Tribhovandas Bhimji Zaveri (now called TBZ) finished third with 24... full story