With the beginning of this New Year, Zee News Ltd. has set a new benchmark for Media Networks. As per the latest TAM findings for Week 1, 2010, Zee News Ltd has occupied the # 1 news network slots in the country. (Source TAM, Channel Share, CS 25+ M AB, All India). The success can be attributed to the Zee News Ltd’s consistent approach and effort to showcase reliable content.
Zee Network Channels are viewed as the responsible and credible news channels. They have been practicing a journalistic approach and have delivered extensive News worthy content. The Network Channel’s together have a wide reach all over India. The coverage across various issues related to the common man as well as news of regional and national interest have given the Network an edge over other networks such as TV Today, MCCS, TV 18 Network and NDTV Network.
The report further highlighted that the network enjoys a market share of 24% as compared to MCCS which is 23%, TV Today at 22% share of, TV 18 Network at 19% share and NDTV Network at 12% share.
Zee News Ltd. has been the most credible News Network in India since its inception owing to its reliability and authencity and also credible journalism and proactive marketing strategies adopted by its team.
