Since the time Sony Entertainment Television got revamped with a new programming pattern the channel's GRPs have shot up and have almost doubled.
The channel has tied up with Yashraj Films, who is now making television content for the channel. YRF Television, is currently producing one non-fiction and four fiction shows. The non-fiction show, Lift Kara De is hosted by Karan Johar and features a well-known Bollywood star, along with his / her biggest fan in each week. The fiction includes includes Mahi Way, Rishta.com, Seven and Powder.
There has been an agreement that the production values would be high, as YRF has the best studio and technical facilities for filming in India.
Source: Bombay Adclub
