Hong Kong: With sports content now a key driver for Asian advertisers subscription TV platforms and consumers the CASBAA Convention 2009 on November 3 - 6 in Hong Kong will deliver an in-depth analysis of the business of sport across Asia.
As the power behind the unprecedented success of the Indian Premier League (IPL), Lalit Modi, Chairman & Commissioner of the IPL, is set to share his experiences at the Convention 2009 as the IPL re-shapes sports TV in India and across much of the world.
Meanwhile, with broadcast rights to English Premier League soccer 2010 now under the hammer, a high-powered panel of experts lead by Russell Wolf, EVP and MD of ESPN International in the US and Ma Guoli, CEO & MD of Infront Sports & Media in China (the driving force behind the 2008 Beijing Olympics TV team), will also examine the impact of escalating costs of multi-billion dollar sports rights across the world.
The CASBAA 2009 sports panel will also feature Jacques Raynaud, Vice Chairman, Eurosport Group in Paris; Arun Poddar, President, Platforms, Neo Sports in Mumbai with Olivier Laouchez, President, Trace TV.
“A decade ago sports TV was described as the 'also ran' of Asian television,” said Simon Twiston Davies, CEO of CASBAA. “It’s now a winner across the entire subscription television value chain. Rights owners, advertisers, marketers and platforms all have enormous investments in the business. The stakes are only getting higher.”
