Jetix - the action adventure entertainment destination will host the second season of Jetix Action League in association with Boost in January 2009. The Jetix Action League 2.0- Powered by Boost will enthrall over 20,000 students across 500 schools in India in the second season.
Following an overwhelming participation of over 12000 kids across 3 cities in the first season of Jetix Action League in January of 2008, Jetix will bring back the magic of sports for kids at a better and bigger scale this year. Starting 24 January, 2009, Jetix Action League will engage kids in unique outdoor activities across Chennai, Hyderabad, Bangalore, Coimbatore and Visakhapatnam. This five city inter-school sports event will take the Jetix thrill on-ground in partnership with Boost to promote the positive values of teamwork and camaraderie among school children.
“Jetix Action League embodies team spirit, positive energy and fun. We aim to engage kids in outdoor activities while ensuring that they understand the positive values of action and adventure,” said Antoine Villeneuve, MD and Sr. VP, Walt Disney Television International (India).
Jetix jumpstarted this ‘sports day with a twist’ through a focused school contact programme across 500 schools encouraging students to team-up for this unique sports event. The channel is inviting participation of students between ages 7-14 years across all cities.
Commenting on the partnership of Boost and Jetix to promote similar values through a unique sports event, Pawan Sud, GM – Marketing, Other Nutritionals, GSKCH India said, “Boost has been synonymous with energy and a winning attitude. A fact well substantiated by our association with India's sports icons like Sachin Tendulkar, MS Dhoni, Virender Sehwag and Ishant Sharma.”
