Sun Direct TV Pvt Ltd has announced the launch of its services in western and northern markets, as part of its pan India service launch. With this the services are set to roll out across the country except for east.
Sun Direct is the fastest growing DTH service provider having garnered over 1.4 million subscribers within a span of 200 days across South India and aims to become the second largest player in the DTH space by the end of this fiscal. The company is confident of repeating the South India success story in across India.
Sun Direct is a 80:20 joint venture between the Maran family and the Astro Group of Malaysia. Sun Direct is the first one to adopt the advanced MPEG4 technology offering better compression and signal quality and is the first one ready to offer HD Tv ( High definition ) content. Sun Direct offers all customer premises equipments like the dish and Set Top box free of cost to the customer, which is a practice followed by DTH platforms across the world.
The Chief Operating Officer of Sun Direct Mr. Tony D’silva said “We are all set for a pan India launch of our services. We have spent time to understand the regional customer needs whichreflects in our packaging and pricing structure. We have created strong logistics, servicing and marketing teams across all regions to ensure that customers have the best of service and DVD quality entertainment at an affordable price. Going by what we have achieved in the four Southern states we are confident of replicating the same model across other markets and our aim is to quickly ramp up operations to emerge as the second largest DTH player in the country”
Sun DTH with their unique bundling of channels and effective price packaging plans to make DTH truly a common mans product. Sun Direct’s success in the South has been attributed to its rational pricing (paying for what is seen) and the establishment of a strong distribution network. The concept of packages ranging between a meager Rs. 15 to Rs. 140 per month worked its magic among the customers. With a comprehensive understanding of the customer requirements, Sun Direct has indeed become the most popular and preferred provider in the South.
Sun Direct offers a basic package of over 130 + channels for a reasonable introductory offer of Rs.999( 10 months sub scri ption) along with free Dish and Set top box and Rs 1000 towards installation charges . In addition to the introductory offer Sun Direct offers 20 add on packages ranging from Rs 10 to Rs 115 per month
Sun Direct has already launched its services in western and northern regions starting from Gujarat and Punjab, the company plans to ramp up its pan India operations within the next 40 days.
Tony D'Silva, joined as the COO of Sun Direct in Sept 2007. Tony comes with the rich understanding and knowledge of the entertainment and broadcast industry and is an expert of various mission critical components of the DTH business. Before joining Sun Direct he served as the head of distribution for Star India. He joined the Star India team from Zee Networks. Tony was the CEO of Modi Entertainment Networks before taking over as Zee Network's head of international operations, He has worked with tobacco major Godfrey Phillips and consumer product giant Rickett & Coleman in the past.
