Mumbai : Re-live the bachelor party gone wrong when The Hangover releases on DVD on November 25 with the rest of the world. The Hangover has created over Rs. 2200 crores Box-office revelry worldwide, making it the biggest comedy film of all-time and has been the most anticipated DVD release of the year.
The Hangover is a laugh-out-loud comedy about three groomsmen and their journey to retrace their steps from a downright crazy Vegas night in hopes of finding the missing groom. Two days before his wedding, Doug drives to Las Vegas with his best buddies for a blow-out bachelor party they vow they'll never forget...only they did. When the three groomsmen wake up the next morning with pounding headaches, their hotel suite is trashed and the groom is lost. With little time to spare, the trio attempts to retrace their bad decisions from the night before to figure out where things went wrong in the hopes of finding Doug and getting him back to L.A. in time for his wedding.
The film stars Bradley Cooper (Wedding Crashers, He's Just Not That Into You, Yes Man), Ed Helms (TV's The Office), Zach Galifianakis (What Happens in Vegas), Justin Bartha (National Treasure: Book of Secrets) and Jeffrey Tambor (TV's Arrested Development).
The Hangover is available on DVD (English, Rs.599), VCD (English, Rs.299) & VCD (Hindi, Rs.99).
Kulmeet Makkar, CEO, BIG Music and Home Entertainment says, "Never have we had so much fun... a baby in the closet, a tiger in the bathroom, a missing tooth & the entire sequence of retracing a night to find a missing groom. The Hangover is an outrageous caper that one will want to watch again & again."
The home video launch of The Hangover has been supported by innovative marketing programmes. One will see The Hangover promotional campaign online - on blogs, virals, forums & quizzes on social networking sites and in exciting online contests. A 4-week out-of-home campaign will also run in over 4200+ out-of-home screens across restaurants, multiplex screens & indoor entertainment outlets.
A 2-week aggressive TV campaign is also on-air. The DVD release will also be supported by a week's Radio campaign across 9 cities - Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Ahmedabad, Pune & Chandigarh.
BIG Home Video has also tied up with leading pubs across cities - so next time you walk into your favourite pub, you may just walk out with The Hangover (DVD)!
