Mumbai : From the director of the Academy Award-nominated "Atonement," Joe Wright, and starring Oscar winner Jamie Foxx and Oscar nominee Robert Downey Jr., comes this poignant and ultimately soaring tale. It is based on an incredible true story of a disenchanted journalist's transformative odyssey through the hidden streets of Los Angeles, where he discovers and builds a most unlikely friendship with a man from those same streets, bonding through the redemptive power of music.
Columnist Steve Lopez (Downey) is at a dead end. The newspaper business is in an uproar, his marriage to a fellow journalist has fallen apart and he can't entirely remember what he loved about his job in the first place. Then, one day, while walking through Los Angeles' Skid Row, he sees the mysterious bedraggled figure Nathaniel Ayers (Foxx), pouring his soul into a two-stringed violin. At first, Lopez approaches Ayers as just another story idea in a city of millions. But as he begins to unearth the mystery of how this alternately brilliant and distracted street musician, once a dynamic prodigy headed for fame, wound up living in tunnels and doorways, it sparks an unexpected quest. Imagining he can change Ayers' life, Lopez embarks on a quixotic mission to get him off the streets and back to the world of music. But even as he fights to save Ayers' life, he begins to see that it is Ayers - with his unsinkable passion, his freedom-loving obstinacy and his valiant attempts at connection and love - who is profoundly changing Lopez.
The Soloist has been released on DVD (MRP Rs. 499) and the VCD (MRP Rs.199).
The marketing initiatives for this title include a promo of "The Soloist" to be played on 5000 screens for a period of 15 days. Mailers to be sent out to the agencyfaqs, exchange4media databases including Rhythm House & the Western Classical Connoisseurs' Club. A special feature will also appear in the NCPA newsletter for their members.
