Mumbai:Armed with expertise and a deep understanding of the aspirations and immense talent that the Indian housewife has, through 5 successful seasons in Central India, Big Memsaab, the reality show for housewives, is now being brought to the Punjab region with ‘Big Memsaab, Punjab, Season 1’.
The show launches on Spark Punjabi and 92.7 BIG FM, and will engage with housewives who will get an opportunity to demonstrate their talent. City auditions beginning from the end of August, will go across various cities of the region which include Chandigarh, Patiala, Jalandhar, Amritsar and Ludhiana. The show which offers marketers a clearly identified audience base of housewives has on board Colgate Palmolive India Ltd. as vertical sponsors and Pukhraj Health Care Pvt. Ltd. as the powered by sponsors.
Big Memsaab, Punjab – Season 1, is designed to fill a void that exists in engagement platforms for housewives and promises to be an engaging and engrossing show. Offering housewives a unique platform to showcase their skill, personality, creativity and talent, the property facilitates a platform for women of Punjab to showcase their mettle, which deserves recognition and appreciation from society. Coming to the fore in the past has been talent ranging singing, dancing, arts and crafts to women showcasing their ability to bargain and Spark Punjabi Punjab will see the housewives of Punjab putting their best foot forward. Contestants from each city will be shortlisted through on-ground auditions and each city will host a finale.
Spark Punjabi and the No. 1 radio brand 92.7 BIG FM as its media platforms, marketers stand to attract a wider range of audiences garnering excellent visibility for their brands. In addition to 92.7 BIG FM and Spark Punjabi the property will be promoted across extensive on-ground activation, out of home, print and digital. This holistic multi media property will allow excellent visibility and more importantly on-ground impact, for the advertiser’s products and services.
Commenting on this Company Spokesperson said, “The show concept was built on a key insight that today’s housewives have their own individuality and can create their own identity. Big Memsaab after hugely successful season’s in Central India now makes its debut in Punjab, giving women here a unique opportunity. The show promises to make for an excellent entertainment package for audiences while offering marketers an excellent opportunity to get interactive with this core target audience through this holistic property.”